No it's not just a cheesy catch phrase... perhaps I should say 'our' experience starts here.
So a little background: We (the Macadamian boys and girls) have started to build 3 mobile applications in parallel. It's an experiment.
Over the next few weeks we will be pushing all kinds of noise to this space. Trying to share with you some of the things we learn, re-learn, or just don't understand.
What we've done is taken some of our UX lab and iPhone/Mac developers and Android developers and are trying to cross train them into Windows Phone 7. But to make things a little harder for us, we are all developing the same 3 applications in parallel. 3 Teams, 3 Platforms, 3x the fun!
Stay tuned, I think this space is just about to explode.